Understanding our approach to botanical formulation
At Apoticari, our treatments are at the crossroads of cosmetics and herbalism. We start with French medicinal plants (verbena, calendula, nettle, chamomile, sage, etc.) cultivated and picked by hand, and known for centuries for their benefits on the skin. We transform them with care, according to artisanal methods, to extract their most precious qualities: hydrosols , solar macerates, powders, infusions, etc.
Our formulas are short, coherent, and designed to support the skin's real needs. We don't seek to correct, mask, or resurface. We seek to rebalance, strengthen, and support.
The plant at the heart of each formula
At Apoticari, a treatment always begins with a plant. We don't layer trendy active ingredients: we observe the plant, choose the most suitable extraction form, and build a simple, effective, and stable formula around it.
Each ingredient has a clear function. Nothing is added for marketing purposes. Our textures are raw, vibrant, and sometimes a little unstable, because nature doesn't set standards. But their effectiveness is unmistakable. 
An artisanal gesture, inspired by ancient knowledge
For us, formulating means returning to simple gestures, inspired by traditional herbalism: poultices, balms, hydrosols, cold-saponified soaps . It also means respecting the time of the plants, the rhythm of macerations, the calm of infusions.
It's a slow, manual process, the opposite of industrial cosmetics. And that's what makes our treatments alive, vibrant, and deeply sensory.
