Key steps for a luminous complexion

At Apoticari, radiance can't be decreed—it's cultivated. It's born from respected, nourished, and oxygenated skin. No over-the-top makeup, no corrective makeup: a natural, vibrant glow that reflects inner balance as much as the skincare applied. Here are the simple steps we favor to restore, or reveal, a luminous complexion.

1. Hydrosol, inside and out

Morning and evening, a botanical hydrosol awakens the skin, tightens its texture, and soothes sensitive areas. Sprayed as a mist or applied as a compress, it becomes the first step toward radiance. Choose it according to your skin type or the season: verbena to smooth and refresh, chamomile to soften, cornflower to relieve fatigue. Some hydrosols—such as verbena or common sage—can also be drunk, diluted in a glass of water, to support the skin from within.

2. An oil on damp skin, for perfect absorption

To nourish without overloading, apply a few drops of oleoserum (borage) on still damp skin , just after the hydrosol. This action improves the penetration of the active ingredients and avoids a greasy surface effect. The skin absorbs better, remains supple, and regains a plumped appearance. You can then seal in the hydration with a cream if necessary — especially in winter.

3. Green clay, once a week

To clarify the complexion without being harsh, a Velay green clay mask is all you need. Rich in minerals, our clay purifies, absorbs excess sebum, and boosts the complexion's radiance. It is used mixed with a hydrosol, and removed before it is completely dry, so as not to dry out the skin. This weekly application allows the skin to breathe, without stripping it.

4. Massage to circulate

A few minutes of facial massage each day is enough to awaken radiance. With the hands or with a ceramic gua sha , we stimulate circulation, release tension, and revive the tissues. The gesture is slow, directed outward, always listening to the face. In the morning to smooth out, in the evening to relax. It is a moment of care as much as a moment for oneself.

5. Listen to the rhythm of your skin

A radiant complexion isn't achieved by using multiple products, but by applying the right amount of care. Cleanse without damaging, nourish without clogging, soothe without weighing down. Let your skin breathe. Breathe with it. At Apoticari, we believe in this rhythmic, plant-based beauty, rooted in the seasons. Radiant skin is, above all, skin that is respected.