Rebalance without stripping: rethink cleaning techniques
Skin doesn't need to be purified at all costs. It needs to be respected, supported, and balanced. Too often, cleansing gestures become aggressive: stripping formulas, abrasive textures, excessive frequency... and imbalance sets in. Tightness, shine, redness, dryness. At Apoticari, on the contrary, we believe that cleansing the skin can be a gentle, gradual, and deeply beneficial treatment. As long as you choose the right gestures and the right products.
1. Clean without harming: cold saponified soap
In the morning or evening, a simple cleansing with lukewarm water and cold saponified soap is more than enough. Unlike industrial soaps, our soaps are made by hand in Auvergne, using a slow method that preserves the benefits of vegetable oils.
They naturally contain glycerin, known for its moisturizing properties, and cleanse the skin without ever altering the hydrolipidic film. Their foam is fine, their fragrance light, and their action respectful. They are suitable for all skin types, including sensitive, and can be used for both the face and body.
2. Regulate in depth: Velay green clay
Once or twice a week, the Velay green clay mask helps gently rebalance the skin. Ultra-pure, hand-extracted in the volcanic soils of Auvergne, our clay is naturally rich in minerals. It absorbs excess sebum, clarifies the complexion, and tightens pores, without ever drying out. Ideally, mix it with a hydrosol, rather than tap water, to enhance its action while respecting the skin's balance. The mask should be removed before it is completely dry, to preserve hydration.
3. Soothe and rebalance: botanical hydrosol
Hydrosol is an often overlooked, yet essential , skincare routine. It's used after cleansing or a mask, as a mist or compress, to rebalance skin's pH, soothe, and prepare the skin for treatment. Chamomile, verbena, cornflower... each plant has its own virtues. Choose your hydrosol according to your skin type, your time of year, and your season. Hydrosol is preservative-free, alcohol-free, and essential oil-free: it acts extremely gently, like living water.
A slow, conscious, beneficial routine
At Apoticari, we believe in beauty rooted in simplicity. No over-the-top products or unnecessary gestures. A routine can be short, but just right. In the morning: a light cleanse, a spritz of hydrosol, a cream, or a serum. In the evening: a gentle soap or a simple rinse, a little oil if the skin requires it. And, once or twice a week, a clay mask. This routine respects the skin, giving it time to regenerate, breathe, and regain its natural balance.
Rebalance, without stripping. Support, without overloading. It is in this subtle listening that the treatment begins.
