Verbena: A multifaceted plant, rooted in the history and terroir of Velay
Verbena , with its lemony scent and multiple virtues, is one of the most emblematic plants of Velay. Cultivated for centuries in this region, it is an integral part of the local heritage. But where does this plant with its varied uses come from and why is it so present in Velay today?
The history of verbena dates back to ancient times, when it was considered a sacred plant with mystical properties. The Romans and Celts used it in religious rites and to purify temples. Its leaves were also recognized for their medicinal properties, and they were applied as poultices to treat wounds and inflammations. Over the centuries, verbena has transcended the ages, evolving from a ritual plant to a remedy prized by herbalists and apothecaries.
Velay: An Ideal Terroir for Growing Verbena
It was in the 19th century that lemon verbena found a preferred breeding ground in Velay. Thanks to its temperate climate and rich volcanic soils, this region became a hotbed of production for this aromatic plant. Local herbalists quickly adopted the cultivation of verbena for its soothing and digestive properties. Since then, Velay has established itself as a veritable land of verbena, where the plant is carefully cultivated in an artisanal manner. Each year, the verbena fields characterize the landscape and contribute to the region's reputation.
Verbena is primarily known for its relaxing and digestive properties. Brewed as a herbal tea, it has been used for centuries to calm anxiety, aid sleep, and relieve digestive issues. But its benefits don't stop there. In cosmetics, verbena is prized for its anti-inflammatory and invigorating properties, and its fresh, lemony scent adds an invigorating touch to skincare. Whether it's to soothe the mind or refresh the body, verbena is a natural ally in everyday life.
From Herbal Tea to Skin Care
Today, verbena is found in homes as well as natural cosmetics laboratories. In the Velay region, it is still harvested using traditional methods, thus preserving its aromatic and therapeutic qualities. Verbena tea remains one of the most popular uses, but the plant is also used in essential oils, skin lotions, and even perfumes. At Apoticari, verbena is celebrated for its ability to reconnect with traditions while providing sensory and soothing care, inspired by nature and ancient knowledge.
