In the land of care: harvesting, drying, distilling in Auvergne

In the land of care: harvesting, drying, distilling in Auvergne

In the heart of the volcanic plateaus of Auvergne, in the still-cool valleys of Haute-Loire, our medicinal plants take root. Where altitude, wind, and rich soils create a unique climate,...
5 medicinal plants you absolutely need to know to take care of your skin naturally

5 medicinal plants you absolutely need to know to take care of your skin naturally

Medicinal plants have always been a part of skincare rituals. Long before conventional cosmetics, they soothed, purified, and toned the skin with an effectiveness often rediscovered today. At Apoticari, they...
Velay Green Clay: raw material, essential care

Velay Green Clay: raw material, essential care

Drawn from the volcanic depths of Auvergne, Velay green clay is a rare, mineral, and powerful material. Both humble and precious, it embodies one of the oldest skincare rituals passed...
Calendula: a solar flower with a thousand virtues

Calendula: a solar flower with a thousand virtues

With its bright, almost solar orange petals, Calendula officinalis is one of the most iconic plants in natural pharmacopoeias. Found in medicinal gardens since ancient times, this humble and generous...
Verbena: A multifaceted plant, rooted in the history and terroir of Velay

Verbena: A multifaceted plant, rooted in the history and terroir of Velay

Verbena , with its lemony scent and multiple virtues, is one of the most emblematic plants of Velay. Cultivated for centuries in this region, it is an integral part of...