In the land of care: harvesting, drying, distilling in Auvergne

In the land of care: harvesting, drying, distilling in Auvergne

In the heart of the volcanic plateaus of Auvergne, in the still-cool valleys of Haute-Loire, our medicinal plants take root. Where altitude, wind, and rich soils create a unique climate,...
Why use a natural facial cleansing oil?

Why use a natural facial cleansing oil?

This is the starting point of any skincare routine: gentle, regular, and effective cleansing. In the morning, to remove sebum accumulated overnight. In the evening, to eliminate makeup, pollution, sunscreen,...
Natural facial routine: where to start?

Natural facial routine: where to start?

More and more women and men are looking to return to a gentler skincare routine that's kinder to their skin and the environment. But how do you navigate the hydrosols,...
Facial hydrosol: why include it in your skincare routine?

Facial hydrosol: why include it in your skincare routine?

Hydrosol is an ancient treatment that has become essential again. Derived from the distillation of plants, it concentrates nature's active properties in a gentle, aqueous form that's highly compatible with...
Understanding the needs of sensitive skin

Understanding the needs of sensitive skin

Diffuse redness, tightness, burning sensations, discomfort after showering, unpredictable reactions to certain cosmetics: sensitive skin is a category of its own. Neither a skin type nor a pathology, but a...
Understanding our approach to botanical formulation

Understanding our approach to botanical formulation

At Apoticari, our treatments are at the crossroads of cosmetics and herbalism. We start with French medicinal plants (verbena, calendula, nettle, chamomile, sage, etc.) cultivated and picked by hand, and...
Supporting the skin well over time

Supporting the skin well over time

At Apoticari, we don't talk about "fighting aging." We prefer to talk about support, balance, and skin intelligence. Because skin never stops living, transforming, and adapting. And it's not about...
The bath ritual according to Apoticari: a return to oneself, in contact with plants

The bath ritual according to Apoticari: a return to oneself, in contact with plants

More than just a simple hygiene gesture, at Apoticari, bathing becomes a moment of slowness, of reconciliation with the body and the senses. An intimate space where warm water blends...
Decoding the signs of dry skin

Decoding the signs of dry skin

Tightness, redness, discomfort, rough texture... These are often subtle but persistent signs. Dry skin doesn't always manifest itself dramatically: sometimes it sets in slowly, without us noticing. However, it can...
Key steps for a luminous complexion

Key steps for a luminous complexion

At Apoticari, radiance can't be decreed—it's cultivated. It's born from respected, nourished, and oxygenated skin. No over-the-top makeup, no corrective makeup: a natural, vibrant glow that reflects inner balance as...
The art of cold saponification

The art of cold saponification

Before industry took over, soap was a matter of art: a patient, precise, almost alchemical know-how, called cold saponification. At Apoticari, we have chosen to return to this ancestral method...
Rebalance without stripping: rethink cleaning techniques

Rebalance without stripping: rethink cleaning techniques

Skin doesn't need to be purified at all costs. It needs to be respected, supported, and balanced. Too often, cleansing gestures become aggressive: stripping formulas, abrasive textures, excessive frequency... and...
Rediscover the age-old benefits of hydrosols for healthy, soothed skin

Rediscover the age-old benefits of hydrosols for healthy, soothed skin

Hydrosols, also known as floral waters, are nature's hidden treasures. Obtained through the distillation of plants, they capture their subtle and beneficial essence in the form of aromatic water. Used...